Going Once, Going Twice ... SUBWAY Restaurants Culminates 'Baseball DeSIGNS' Tour with Charitable Auction
SUBWAY Restaurants and Little League team up for eBay auction (search SUBWAY Baseball Designs)to benefit the Little League Urban Initiative. Auction live from August 20-29 with baseballs decorated by Little Leaguers and autographed by celebrities.

MILFORD, CT, August 26, 2010 /24-7PressRelease/ -- SUBWAY Restaurants opened bidding of the unique baseballs which are part of the second annual SUBWAY Baseball DeSIGNS program. The Baseball DeSIGNS tour features baseballs which were decorated by Little Leaguers then autographed by celebrities and professional athletes. The auction showcases more than 40 baseballs, which are viewable at SubwayKids.com and the Official SUBWAY Facebook page with the auction closing August 29.

Designed by Little Leaguers, these unique baseballs are autographed by athletes such as swimming great Michael Phelps, professional baseball players Alex Rodriguez, CC Sabathia and Ryan Howard, NASCAR driver Carl Edwards and four-time NASCAR champion Jeff Gordon; celebrities staring in hit movie and television series including Ashley Greene, Kellan Lutz, Jackson Rathbone, Brittany Snow, Zac Levi; and music artists including The Jonas Brothers, Good Charlotte and Boys Like Girls.

The auction, coordinated as part of eBay's Giving Works program, will run for 10 days beginning August 20 coinciding with the Little League Baseball World Series. Total proceeds benefit the Little League Urban Initiative, which provides assistance packages for eligible leagues that aid the local volunteer group with equipment acquisition, field development and renovation, access to Little League Baseball and Softball Education and Training programs, advocacy, and networking.

The Baseball DeSIGNS tour has been on display online at SubwayKids.com and the Official SUBWAY Facebook page. It has also made physical appearances in Los Angeles as part of a national Little League Baseball Appreciation Game, in Anaheim during All-Star activities, in New York during one of baseball's longest running rivalries, and in Williamsport, PA., with the Little League Baseball World Series.

The tour has been visited by baseball legends and famous fans of SUBWAY including former Los Angeles Dodgers great and ESPN personality Orel Hershiser, New York Yankees legend Bucky Dent, and Boston Red Sox Hall of Famer Fred Lynn.

"As part of our commitment to healthy, active lifestyles, SUBWAY Restaurants have been proud sponsors of Little League Baseball and Softball," said Tony Pace, chief marketing officer, SUBWAY Franchisee Advertising Fund Trust. "The SUBWAY Baseball DeSIGNS tour was developed to showcase this great youth sports organization; we're excited about another opportunity to support Little Leaguers around the country."

SUBWAY Restaurants have proudly sponsored Little League Baseball and Softball since 2005 as a way to reach and encourage Little Leaguers and their families to live active lifestyles and eat healthy.

Press Release Contact Information:

Chris Ward
Catalyst Public Relations
Account Supervisor
350 Fifth Ave. - Empire State Building - Suite 3800
New York, NY
USA 10118
Voice: 323-202-4849
Website: Visit Our Website